A Communication Strategy for the Uganda National Commission for UNESCO (UNATCOM)

Abstract

The Communication Strategy for the Uganda National Commission for UNESCO (UNATCOM) presents a plan which will be followed in addressing key communication challenges and gaps within the Commission. The strategy was arrived at, following an exhaustive communication audit which included a stakeholder workshop. Prior to this, the Commission’s retreat (November-December 2009) had identified low awareness, visibility and image of UNATCOM as one of its major challenges. The overall goal of the strategy is to improve the visibility and image of UNATCOM among stakeholders and increase their knowledge, participation and support of the Commission’s programmes and activities by 2025. The goal will be achieved through activities planned to increase awareness and visibility of UNATCOM, UNESCO and ICESCO among all stakeholders; and also improve communication capacity of the Commission. The strategy is divided into four parts; part I looks at the introduction and background to the strategy focusing on UNATCOM’s mission, vision and overall strategic approach. Part II presents the Communication Strategy starting with the purpose and goal of the strategy and places the strategy within the wider context of UNATCOM’s overall strategic approach. It includes; objectives of the strategy, target audiences’ channels, outcome and output indicators as contained in the implementation matrix. It also provides the guiding principles. Part III looks at the implementation of the strategy and includes; the implementation team and key roles, and monitoring and evaluation plan. Part 3.2 presents an illustrative implementation budget for the communication strategy over a period of five years.